CASE STUDY – Stephen Webb
975% ROI IN 90 days
here’s how WE DID IT:
TalKING STRAIGHT TO THE UNDERDOG.
As a church growth specialist and leadership development coach, Stephen’s target audience needed to be spoken to who they felt they were and who they wanted to become. We landed on a message that hinged on “getting the development you need to grow the church you know you can become.”
HERE’S WHAT WE DEVELOPED:
Developing an overall brand message for Stephen was a wonderful but challenging task. With an audience so niched in a pool so large, we focused heavily on who needed his help most.
WIREFRAME AND COPYWRITING
Once his message was set we got to work on developing his wireframe and wrote copy that helped people understand clearly the problems he solved. Plus, we made sure every photo, icon, and link was precisely where it should be.
We helped Stephen develop his offering and helped develop the system by which he communicated, booked, and nurtured his leads with ongoing feedback and brainstorming.